Something you won't generally catch me doing...

Something you won't generally catch me doing... being filmed! As part of this blog I've been fortunate to interview our employees about their thoughts on life at Pinnacol. In those videos its the person I'm speaking with that is the focus of attention.

This morning, Karla Barry, one of our training specialists, snagged me and turned the video spotlight my way. In fairness to Karla, I had done the same to her several months ago so I guess turn-about is fair play! (See our May 28th entry "A conversation with one of our Training Specialists") Karla will be presenting at an upcoming conference and wanted to get insight on how we use social media at Pinnacol. We have a social media guru, Ryan, in our communications team so I was a little reticent, but Karla was insistent.

I enjoy being involved in different aspects of social media because its a chance to communicate with lots of folks about our company and it keeps changing. Where social media will be, and what it will look like in 5 years I don't profess to know, but the journey from now to then will be nothing short of fascinating.

Most of Pinnacol's 600+ employees are active participants on a variety of social media sites from LinkedIn to Facebook to Twitter among others. Our Chief Information Officer challenged all of us years ago to stay abreast of the changing technologies that have come to impact us and become a part of our lives. My tenure with Pinnacol started pre-internet, pre-email, and definitely pre-social media, and despite what my friends and family tell me about my not getting any younger that wasn't really all that long ago.

So here's to the future, whatever it may hold for social media. I for one, can't wait to see what unfolds!